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Who Does Your Marketing Serve?
What if people were willing to pay you for the privilege of receiving your marketing materials? A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you...
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B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]
Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits. Some B2B marketers deserve that moniker,...
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Five Surefire Ways to Fail at B2B Customer Acquisition
Sometimes, I think we all share the same grand delusion—the belief that our marketing struggle is against competitors who constantly try and steal customers, opportunities, and market share from us and...
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Social Media Influence: What Is It Really? (And Why Care?)
The B2B Forum starts today! As a sneak peek at today’s B2B goodness, I interviewed Alan Belniak, one of the presenters at the B2B Forum, about social media influence. (Here are the details and agenda...
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How to Create a Website That Works for You [B2B Forum Coverage]
Why do you have a website? Ultimately, you want to generate leads and business through it, right? But to achieve that, your site must be focused on conversion, says Mark O’Brien of Newfangled, a...
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Get Out of Your Bubble and Explore the Larger World
Twice while I was speaking with Rohit Bhargava for this week’s episode of Marketing Smarts, he stressed the importance of getting out of the “bubble.” He mentioned this first when I thanked him for...
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Are You a Content Marketing Expert? Take the Black Belt Test
Some content marketers rise above. They are the real thought leaders. The true experts. In this post, we set the standard for the highest level of content marketing: the black belt. Are you a content...
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Is Google Playing Mind Games With You?
Google uses mind games to make sure that our sites are natural and clean. How does Google do this? Well, it plays on our reactions to fluctuations and puts time delays, strange results, and other...
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Listen Up: Three Places Where You Should Pay Attention
A while ago, I attended Sunni Brown’s Visual Note-taking 101 class. A creative director, author, and graphic recorder, Brown covered the basics, such as how to plan out one’s page for visual notes, the...
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Stop Making These Three Excuses for Not Creating Videos
You’ve heard all the stats. Over 88 million people watch an online video on a given day. Online video is currently 40% of consumer Internet traffic. 75% of C-suite executives watch work-related videos...
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Why You Need to Focus on Your Customers’ Trigger Moments
Consumers are fickle for the most part. And we have technology to thank for that. With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better,...
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Deflecting the Assault on Social Media
If you believe in Gartner’s Hype Cycle, we’ve entered the Plateau of Productivity (when a technology is widely accepted) for social media marketing. It’s no longer a shiny new object. With more...
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Free Friday: Ideas for Re-Engaging Inactive Subscribers
Want to learn how to re-engage your inactive subscribers? Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time). Presenters Stephanie Capretto and Kevin Furlong...
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What’s on the Minds of Marketers for 2013?
What will marketers be focusing on in 2013? During the recent ExactTarget Connections event in Indianapolis, two themes emerged from this group of mostly email marketers: 1. Data (Specifically,...
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Five Examples of Mobile Marketing Success
Now when almost everyone who carries a smartphone is constantly browsing the Web on the move, companies cannot afford to ignore the benefits of mobile marketing. The companies that have already...
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Three Reasons Why Cost per Engagement Advertising Rules
Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter...
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Placement Matters: Where Are You on the Search Results Page?
A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and...
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Why Partnership Brand Marketing Makes Sense (and Makes Both Brands More Money)
As consumers, we know what we like. And we know what we want. We surround ourselves with a select group of brands that encompass and define who we are and—of equal importance—define our lifestyles....
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The Formula for Business Success
As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile. Now,...
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New Tools Become the Norm: Social Media and the Presidential Race
The 2008 US presidential race was hailed as the “social media election,” largely due to the Obama campaign’s unprecedented social marketing efforts. By the time the 2012 election rolled around, things...
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